6 Ways to Boost Revenue

Admission ticket sales are a main source of income for any seasonal or year-round ice rink facility.  However, there are other ways to maximize your ice rink event and generate more income!  How can you maximize the revenue streams for your ice project?

KNOWLEDGE | REVENUE BOOSTERS

1) Ticket Sales

Because our aluminum system maintains superior ice in rain or shine, operating hours can be extended to earlier parts of the day when it is warmer.  A rink that opens early and stays open for business gives visitors more opportunities to come skate!

KNOWLEDGE | REVENUE BOOSTERS

2) Skates and Skating Aid Rentals

Renting out essentials that complete the skating experience like ice skates, skating aids (like our exclusive Bobby the Seal® and Tommy the Reindeer®) and special events equipment (Icebyk®) ensures an additional stream of income.

KNOWLEDGE | REVENUE BOOSTERS

3) Sponsorship

Establish partnerships with businesses in the community that have the same audience as your rink business.  Cross promotions and campaigns with local businesses and companies aimed at families can drive not only traffic to your ice rink, but also include sponsorship contributions and brand awareness opportunities.

KNOWLEDGE | REVENUE BOOSTERS

4) Food & Beverage

Join forces with nearby restaurants and bars to set up stands that offer visitors a snack or hot drink during their skating break!  Whether patrons are taking a breather from skating or simply spectating, catering and hospitality services keep visitors satisfied and on rink premises longer.

KNOWLEDGE | REVENUE BOOSTERS

5) Special Events

Special events are another great way to further incorporate the community!  Engage with local institutions and colleges to organize school outings.  Introduce skating-themed team builders for corporate events and parties.  Incentivize the public with nighttime events like silent discos on ice and live musical performances while they skate.  Don’t forget the classic birthday party bookings!

KNOWLEDGE | REVENUE BOOSTERS

6) Accessory Sales

Generate income through the sale of skating essentials like gloves, socks, scarves and hats.  A good rule of thumb is to always have these items on hand since they are part of what makes the skating experience comfortable and keeps patrons skating longer.  Branded accessory sales can also be an opportunity to garner sponsorship.

Let's get the conversation going today!

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